February 20th | Speech 1 Outline

Title: "Taste The Feeling"
Commercial Presenter: Coca-Cola®
Published Date: February 2016

Purpose: The commercial was made to get people to taste a feeling that they think about and relate it to drinking a Coke.

Introduction:
Think of a time when you felt a special feeling, it could be happiness, excitement or just an event that means a lot to you. The first thing that comes to my mind is a warm summer day on the lake with some friends. I will never forget days out on the lake because they are lifetime memories. Lake days mean a lot to me because it is a place to escape and let loose for awhile over the summer.

So when I saw this commercial of Coca-Cola's Taste The Feeling, I instantly thought back to the summer and lake days with my friends.

Thesis: Thanks to this commercial, the audience is able to connect a special feeling to the taste of a Coke.

I will present how the commercial demonstrates the idea in three strategies. 

Main point 1: Showing people creating good memories while doing different things.

1. The viewers can easily see people creating different memories. This connects the viewers to the memories they might have that are similar to the things happening in the commercial.
2. Also, this helps create a special nostalgia for the audience. Coca-Cola provides an emotional appeal which might make people think about drinking a coke the next time they do something similar to their special feeling.

Main point 2: The background music

1. In the background they have a song playing and it starts off slow and picks up throughout the commercial as the intensity picks up.
2. The lyrics of the song are “no one can stop me when I taste the feeling, nothing can ever bring me down.” 
3. This strategy helps tie together the feeling and the taste of the feeling.

Main point 3: Only texts and music

1. Since there is no dialogue, the audience can focus on the events going on and what memories they have in common to the things happening in the commercial.
2. Without people in the commercial talking, the audience will pay be able to pay better attention to what is going on in the commercial.
3. Throughout the commercial, there is text that helps the viewers think more about their memories and tasting the feeling. “you with Coca-Cola” and “Coca-Cola with the feeling”

Even though this is a simple commercial without celebrities or funny stories, it got me interested. It made me think of a special memory and want a Coca-Cola the next time I am out on the lake.

Why is it effective?

1. First of all, this commercial captures the audience's attention by going after their feelings and promoting their product at the same time.
2. Secondly, Coca-Cola made the taste of their product the same as the taste of their audiences feelings from their memories.

This is why I think "Taste The Feeling" is a strong and effective commercial.

Purpose and Effectiveness

The main goal of the Coke commercial was to get people to "taste the feeling" and they were successful in doing that. Whatever that feeling may be, the commercial created a nostalgia and made people think of happy times. Now whenever someone who watched that commercial drinks a coca-cola, they will think back to the good memories and happy feelings they felt. The purpose of commercial was effective because they got people to feel their own memories and incorporate the taste of a coca-cola with that feeling. Even though they didn't talk about the taste of a coke, they compared the taste of one to the taste of a feeling. This will make people want to keep buying their product.

Major Speech #1 Commercial

Commercial : 2016 Coke Super Bowl Commercial

https://youtu.be/6W5pqlbh5sQ

Analysis :

In this commercial, it shows many people enjoying a Coca-Cola. No matter what they are doing, it ties back into them sharing a Coca-Cola. Coke shows different activities and people having fun which helps create a special nostalgia for the intended audience. It connects the people watching the commercial to memories they might have that are similar to things happening in the commercial. This is a perfect example of pathos. They provide an emotional appeal which might make people think “what if I had a Coca-Cola” in that moment. Another part of the commercial that might get the audience thinking about buying a Coca-Cola is the song they have in the background. In this commercial, the song starts out soft and keeps building up with the intensity of the commercial. One of the key lyrics in this song is “no one can stop me when I taste the feeling, nothing can ever bring me down.” Combining that line with the nostalgia of the memories they make you remember, they bring it all back to the text “you with Coca-Cola” and “Coca-Cola with the feeling” on the screen. This makes the audience want a Coca-Cola and whenever they drink a Coca-Cola, they will think of happiness and the good memories they have. Coke did a great job with this commercial and hammered the audience with pathos techniques. They captured the audience’s attention by going after their feelings and promoting their product at the same time. In a sense, Coca-Cola made their product the audiences feeling just by relating to their personal memories.