Speech Outline 2

Title: The Council Bluffs War On Potholes

Introduction:

Purpose: To persuade the audience that potholes are a serious problem that need fixed and be better prevented.

Thesis: By taking better precautions in preventing potholes, the city will be able to maintain the roads and keep up with the potholes that are plaguing the streets of Council Bluffs.

Body:

• Main Focus/Problem: Potholes in Council Bluffs
• The city averages $110-140 thousand dollars annually on pothole repairs
• How the city is struggling to find an answer to the war on potholes
• Solution
• Mill and repave
• Hire more workers to stop potholes from getting bigger
• Find alternatives to road treatments in the winter
• Counterargument
• Not enough resources
• Expensive

Conclusion

This is the best plan available and most effective in the long-run. Instead of patching holes every now and then, the city is better off replacing the stretch of road that is plagued with potholes. This will help end the war on potholes.

Peer Review Reflection

Being able to do peer reviews in class helped give me a different perspective on my own paper. I will now be able to look deeper into my own paper and break things down further to be clear and concise. The things I found in their paper will help me change things in my own paper. One of the big things I will be able to fix is the flow of my paper and add a few interviews.

peer review

Unit 2 Reflection

I don't think I did terrible but there is a lot of room for improvement. I made a good powerpoint and was well organized but I need to be more confident. This means I need to practice giving my speech more. By doing this, I will be able to make more eye contact and project my voice better. I will practice giving my speech outside of class in front of friends to do so.

IMRaD vs Argumentative Essay

IMRaD format refers to a paper that is structured by four main sections: Introduction, Methods, Results, and Discussion. An IMRaD is very specific and focuses on one topic while an argument-based research report is broad and can cover multiple topics. When writing an argumentative essay, you write to prove that your opinion, theory or hypothesis about an issue is correct. To do this, you use the research of others to explain your side of the argument. When using the IMRaD format, the research you use is primary. This means you have to conduct your own research in order to prove your point and not rely on others.

February 20th | Speech 1 Outline

Title: "Taste The Feeling"
Commercial Presenter: Coca-Cola®
Published Date: February 2016

Purpose: The commercial was made to get people to taste a feeling that they think about and relate it to drinking a Coke.

Introduction:
Think of a time when you felt a special feeling, it could be happiness, excitement or just an event that means a lot to you. The first thing that comes to my mind is a warm summer day on the lake with some friends. I will never forget days out on the lake because they are lifetime memories. Lake days mean a lot to me because it is a place to escape and let loose for awhile over the summer.

So when I saw this commercial of Coca-Cola's Taste The Feeling, I instantly thought back to the summer and lake days with my friends.

Thesis: Thanks to this commercial, the audience is able to connect a special feeling to the taste of a Coke.

I will present how the commercial demonstrates the idea in three strategies. 

Main point 1: Showing people creating good memories while doing different things.

1. The viewers can easily see people creating different memories. This connects the viewers to the memories they might have that are similar to the things happening in the commercial.
2. Also, this helps create a special nostalgia for the audience. Coca-Cola provides an emotional appeal which might make people think about drinking a coke the next time they do something similar to their special feeling.

Main point 2: The background music

1. In the background they have a song playing and it starts off slow and picks up throughout the commercial as the intensity picks up.
2. The lyrics of the song are “no one can stop me when I taste the feeling, nothing can ever bring me down.” 
3. This strategy helps tie together the feeling and the taste of the feeling.

Main point 3: Only texts and music

1. Since there is no dialogue, the audience can focus on the events going on and what memories they have in common to the things happening in the commercial.
2. Without people in the commercial talking, the audience will pay be able to pay better attention to what is going on in the commercial.
3. Throughout the commercial, there is text that helps the viewers think more about their memories and tasting the feeling. “you with Coca-Cola” and “Coca-Cola with the feeling”

Even though this is a simple commercial without celebrities or funny stories, it got me interested. It made me think of a special memory and want a Coca-Cola the next time I am out on the lake.

Why is it effective?

1. First of all, this commercial captures the audience's attention by going after their feelings and promoting their product at the same time.
2. Secondly, Coca-Cola made the taste of their product the same as the taste of their audiences feelings from their memories.

This is why I think "Taste The Feeling" is a strong and effective commercial.

Purpose and Effectiveness

The main goal of the Coke commercial was to get people to "taste the feeling" and they were successful in doing that. Whatever that feeling may be, the commercial created a nostalgia and made people think of happy times. Now whenever someone who watched that commercial drinks a coca-cola, they will think back to the good memories and happy feelings they felt. The purpose of commercial was effective because they got people to feel their own memories and incorporate the taste of a coca-cola with that feeling. Even though they didn't talk about the taste of a coke, they compared the taste of one to the taste of a feeling. This will make people want to keep buying their product.

Major Speech #1 Commercial

Commercial : 2016 Coke Super Bowl Commercial

https://youtu.be/6W5pqlbh5sQ

Analysis :

In this commercial, it shows many people enjoying a Coca-Cola. No matter what they are doing, it ties back into them sharing a Coca-Cola. Coke shows different activities and people having fun which helps create a special nostalgia for the intended audience. It connects the people watching the commercial to memories they might have that are similar to things happening in the commercial. This is a perfect example of pathos. They provide an emotional appeal which might make people think “what if I had a Coca-Cola” in that moment. Another part of the commercial that might get the audience thinking about buying a Coca-Cola is the song they have in the background. In this commercial, the song starts out soft and keeps building up with the intensity of the commercial. One of the key lyrics in this song is “no one can stop me when I taste the feeling, nothing can ever bring me down.” Combining that line with the nostalgia of the memories they make you remember, they bring it all back to the text “you with Coca-Cola” and “Coca-Cola with the feeling” on the screen. This makes the audience want a Coca-Cola and whenever they drink a Coca-Cola, they will think of happiness and the good memories they have. Coke did a great job with this commercial and hammered the audience with pathos techniques. They captured the audience’s attention by going after their feelings and promoting their product at the same time. In a sense, Coca-Cola made their product the audiences feeling just by relating to their personal memories.

Three Sources for Analytical Report

1. http://www.worldbank.org/en/news/immersive-story/2019/01/08/storm-clouds-are-brewing-for-the-global-economy

Non-fiction/Business Report. This report is a standard business report. It was written to give an outlook on the global economy and inform people of what has happened and also what is to come in the future. I will use this source to help convey the writing style in the business profession and what is to be expected from a business report. It will also be used to help get a grasp of what is required on the professional level.

2. https://en.oxforddictionaries.com/writing-help/structuring-a-business-report

Academic/How-To. This source breaks down a business report step by step to teach you the proper way of forming a business report. It goes over the process of how to write a good business report and explains the difference between a formal and informal report. This source will be very beneficial to me because it will help me choose better academic reports to use for this assignment.

3. http://www.berkshirehathaway.com/2017ar/2017ar.pdf

Non-fiction/Business Report. This source is a perfect example of a professional business report. It comes from Berkshire Hathaway which is a very successful company ran by one of the wealthiest men in the world, Warren Buffett. This business report analyzes the 2017 business year for Berkshire Hathaway and is also informative to the companies shareholders. I will use this article to help understand the professional way to write in the business field.

MLA vs APA

When I read the articles for MLA and APA, I found a few similarities and differences. Both formats are good to use but should be used for different styles of writing.

The differences:

• The in-text citations in APA require more than MLA (MLA requires author's last name and the page number; APA requires the author's last name and year separated by a comma)
• The sources page has different titles. MLA calls it "Works Cited" and APA calls it "References"
• APA has a title page and MLA does not.
• MLA requires a header at the beginning of the first page, then a centered title at the beginning of the essay.
• APA has an abstract page and first level headings for body paragraphs.

The similarities:

• 12-pt. font and 1" margins.
• Both styles are double spaced.
• They both have citation pages.
• They both list the citations in alphabetical order.
• Both require in-text citations

Writing Assignment #1 Blog 1/16

The first writing assignment asks us to write an analytical report. We are required to interview a professional or superior to us in our intended field of study. In addition to that, we have to analyze 6 written sources. This assignment is very similar to pieces of writing I have had to turn in for previous English classes. I have written a few analytical essays but never have been required to interview someone for an essay in a class. Although, I have interviewed people for articles in high school. This assignment will be the first time I have to combine analyzing different writings with an interview in one essay.

-      Should I write for a knowledgeable audience that has been in this field and know how to write in the field of study or do I need to give additional background information?

-      How many questions should be asked in our interviews?

-      Is the final assignment due at class time or by the end of the day that it is due?

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